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Creating Sustainable Organizations

By Chuck McVinney
©2001 McVinney & Company

Introduction
1. The Idea
2. Why care?
3. The Challenge Ahead
4. The First Principle: Stewardship
5. The Second Principle: Creativity
6. The Third Principle: Community
7. Some Common Sense Guidelines
8. Summary

Introduction

The new century is already making new demands on all of us. From the surprise attacks on America and the growing world tensions, to a new urgency about the global environment and the need to search for new forms of sustainable energy, many operant core values behind our human enterprise are under siege. But, the challenges of sustainability have always been with us. Furthermore, sustainability has always been a core issue of business management. ItŐs just that itŐs now getting a little harder to ignore the complicated and important changes occurring all around us than it has been before.>>